Privacy Policy

Read how Printing Labs collects, uses and protects your personal data across our corporate gifting platform, orders and communications.

This policy explains what Printing Labs collects, why, and what you can ask us to do about it. It covers the website, the ordering flow and the accounts customers use to track their orders.

What we collect and why

The information collected is mostly what an order needs: who you are, how to reach you, where the kits go, and the billing details a GST invoice requires. It also includes how the website is used and which advertisement, if any, brought you to it. The policy sets out how each is used and the legal basis relied on for processing.

Sharing, security and retention

Information is shared where an order requires it — couriers need an address, an invoicing system needs billing details — and with Google and OpenAI to measure our advertising. The policy states the security measures applied and how long records are retained; system backups are kept for up to 35 days and then overwritten, so erased data leaves backups within that window.

Analytics and advertising

Google Analytics 4 runs through the Google tag (gtag.js) loaded directly on the site, not through Google Tag Manager. Google Ads uses the same tag to measure which ads lead to enquiries, and for remarketing. When an enquiry is sent, a one-way SHA-256 hash of its email address and phone number goes to Google; when an enquiry later becomes a quote or an order, its ad click identifier, if it has one, and the same hashes go to Google Ads, and Google Analytics is told how the enquiry progressed. Hashed lists of existing customers may be used to leave them out of campaigns aimed at new customers. The policy names each cookie and how long it lasts, including our own pl_gads ad-click cookie (90 days), and how long the hashed upload records are kept (90 days).

Your rights and choices

You can ask what is held about you, ask for it to be corrected, or ask for it to be erased. The cookies section sets out what the site sets and why, including the measurement pixel used for our advertisements in ChatGPT. For visitors in the EEA, the UK and Switzerland, the Google tag starts with advertising and analytics storage switched off, and anyone can opt out of the advertising uses through the Consent Withdrawal page and Google Ads Settings. Requests go to the contact address in the policy.